What can a buyer review in assessing the price he or she is willing to pay?
The seller should have answers available for most of the pertinent items on the following checklist. The more favorable each item is, the higher the price.

• • Stability of Market
• • Stability of Historical Earnings
• • Cost Savings Post-Purchase
• • Minimal Capital Expenditures Required
• • Minimal Competitive Threats
• • Minimal Alternative Technologies
• • Reasonable Market
• • Large Market Potential
• • Reasonable Existing Market Position
• • Solid Distribution Network
• • Buyer/Seller Synergy
• • An owner or Top Management Willing to Remain
• • Product Diversity
• • Broad Customer Base
• • Non-dependency on Few Suppliers